Pattern decay
When a previously high-performing pattern starts losing effectiveness.
Definition
Pattern decay is the decline in a pattern's success rate over time as markets shift, objections change, and customer language evolves. A pattern that converted at a high rate one month may fade the next.
Why it matters
Without decay detection, you run a playbook that's already dead. HyperDial flags decaying patterns before they drag results down.
Related terms
Agent Intelligence Process, decay detection, intent detection.